LO3: Working towards and creating the personal media profile

P4

Identify and repurpose content for use in the profile (this will need clearly signposting what material you have repurposed)

Repurposed content for my portfolio:

Sandersons Boutique department store advertisement:

• As the advertisement for sandersons was made using Adobe Premier, the file was initially saved as a .Proj file , in order for this to be put online as part of my personal media profile, it had to be repurposed . I did this by changing the file from a lossless .proj file to a lossy H.264 file which could be uploaded in high definition using a media player such as Vimeo. H.264 files are universally accessible meaning that any prospective employers or universities would be able to look at and evaluate the work with ease. As shown below the files were repurposed from .proj to high quality MP4 files.

Magazine pages:

• My magazine pages we made using Indesign which saves projects using .IND files , these files are large in size and only accessible to those who have access to the software it was created on . It is unlikely that every university or employer will have these kinds of industry quality softwares therefore it was important to repurpose it before uploading it to the personal media profile. I changed the front cover from a .TIF file to a JPEG which is much smaller in size therefore could be uploaded online easily . I then changed the contents and double page spreads from PDF to Jpeg so that they could to be uploaded with ease and then viewed online as part of the portfolio.

Photography:

• The photography which I wanted to use on the personal media profile needed to be repurposed as all the editing on the images of both landscapes and artists were edited using Adobe Lightroom. When uploading images to edit , they are saved as a .lrcat which is a lossless file and can be edited as many times as necessary . These catalogs cannot be opened without the use of the software therefore they needed to be repurposed to lossy files  or jpegs before being uploaded to the digital media profile. This included the image which was used as part of the News article and the article itself in order for it to be fit for viewing as part of the portfolio.

M2:

Discuss legal and ethical requirements

for the repurposed content (you will need to discuss copyright, what material you created yourself – look at legislation such as PRS, W3c, IPSO for EACH REPURPOSED PIECE ON YOUR PROFILE)

A personal media profile is intended for personal usage to show to potential employers and university admissions my skills set across the media industry therefore all work on their should be of my own creation therefore I hold the intellectual property. In accordance to the copyrights designs and patents act , it would be unlawful of me to try and pass off another creatives work as my own therefore it is important that all the work as part of this portfolio was created by myself. Using somebody else work would also be deemed unacceptable particularly by University admissions as this is plagiarism - this could effect my ability to apply for university placements in the future and as a result of this work within the industry.

Within my work I also need to make sure that all assets which make up the projects are rights free , this isn't as much of a problem for me as all of the graphics on my magazine were created by myself and all fonts and images were either rights free or taken and edited by myself meaning I havent breached the copyrights designs and patents act and without using anybody elses intellectual property. The video which was created on behalf of Sandersons boutique department store features there logos at several points throughout, prior to filming the advertisement, we got relevant permissions from the management which allowed us to use their logo for advertisement purposes without breaking the law. The music we used for the Sandersons video was sourced from a royalties free online cache , this means that we wouldn't have to pay royalties from PRS.

W3C is the regulator for all online content and they have the ability to remove online content if it is deemed unacceptable - All of the content of my personal media profile is legitimate and without any controversial subejects which could cause offence or be unsuitable for a younger audience. IPSO regulate all content within magazines and newspapers and any written content - this is something I looked at as part of unit 3 therefore all the body copy within my magazine pages are working in conjunction with these coded of practise therefore would be suitable for posting online - Any other body copy on my website must be completely truthful and in no way in breach of libel law (writing something which is untrue or defamatory). All the images on the website would be regulated by W3C however the subjects for the images I am wanting to upload to my personal media profile stay within reasonable boundaries therefore do not show any nudity , strong language or violence/abuse.



D1:

Justify the choice of content and the

repurposed formats (you will need to literally go through each piece of work you upload to the profile/website and state clearly why you chose this and why you changed it to a different format)

I believe the materials which I have included on my personal media profile are a direct representation of my skills within the digital media sector and how I am able to adapt these skills dependent on a client brief or treatment. I have demonstrated my ability to use industry standard editing softwares such as Adobe Premier to create the advertisement for Sandersons Boutique Department store , Indesign for the magazine pages and Adobe Lightroom for editing images. Not only does my media profile show my ability to work creatively , but the fact that it is Digital shows how I am able to use online softwares to create a product which is potentially important to many employers as IT skills are a preferential skill to have in any job. As I am not yet sure on the area of media I would like to pursue a career within therefore showing my ability to work to an acceptable standard within a variety of these could be impressive for a employer or University admissions officer.

My personal media profile also shows my ability to write coherently and for an identified purpose , this is reflected in the body copy of my articles for my magazine which were made in accordance to a brief and also my article written for unit 7 regarding homelessness. A degree of basic literary skills I think would be impressive in these kind of circumstances as it shows my skills outside of media production as well as within it. I have presented my personal media profile in a way which is representative of myself using bright colourful text and images - each section shows a different skill such as Photography and videography and should I continue to complete projects within these sectors I can add to the website which is the most impressive thing about a digital media profile. Should I also decide to refine what career path I was working towards , it is also a possibility to add or remove content to create more of a focus on a particular skill within the set.

I have produced a media profile where I have included an example of all areas of media production which it think is important as it demonstrates my versatility as a prospective employee or student.

P5:

Create the personal media profile

with the repurposed content


https://shauna5011.wixsite.com/creative-media-se

LO2: Plan the creation of the personal media profile

Plan the creation of the personal media profile

Use the table above to finalise what work you are going to include in  your personal media profile and which career pathway (prospective employers, higher education, freelance opportunities, interviews) it could be used for:

1.       Target audience (e.g. prospective employers, higher education, freelance opportunities, interviews) 

2.       Suitability (e.g. identify strengths and weaknesses,  how it is suitable to show the skills you need for your career path – give examples)

3.       Select (e.g. quality, suitability for purpose)

In my personal media portfolio I would like to include a variety of different pieces of work across the digital media sector in order to show my skills set within those chosen areas - this is more suitable for me than choosing a definitive area as I am yet to decide the area I would like to specialise in. This will show to employers that I have the ability to work across a variety of media platforms and could potentially help me gain further freelance work within one or more of those sectors. I have decided to include work from units 15 , 7 and 3 to show my ability to work across the print, audio visual, photographic and journalism aspects of digital media which I believe covers a substantial array of potential job opportunities. By including written work, the viewers of my personal media profile are able to see clearly my communication skills and ability to write coherently for an identified purpose, in addition to this they will also be able to identify that I am able to write to different modes of address depending on a brief. In particular I have more print based work than audio visual therefore this will show a significant strength however by including audio visual work as well it shows a willingness to learn different skills and improve upon the foundations of ones I already posses.

As I am yet to decide what I would like to do as a career path I think it is an exciting way of finding a preferred area of work through experimenting with different areas within the 'Digital media' bracket - not only will this give me the opportunity to show my different pieces of work , but show employers/higher education my versatility and knowledge on these areas. All of my work that I intend to put on my personal portfolio shows I am able to use professional standard editing softwares such as Adobe Premier , audition and Indesign which is a favoured asset to have when it comes to gaining a job within this sector - by showing that I am able to use all three to aim towards an identified media purpose shows skill.

The good thing about an online portfolio is that it is fit for purpose, a physical portfolio is good to show people during interviews and such however has to be handed in person whereas a digital copy can be emailed or linked to which adds practicality. Also using website builders such as Wix means you can constantly work upon your website , adding in and changing different features to suit the job/course you are aiming for. Once on the internet, your online portfolio is on there indefinitely meaning it cannot be lost or misplaced , you are able to access it on a variety of devices which means you have it at every eventuality which is ideal for those one off encounters with potential employers you would like to impress. A digital portfolio also shows you have IT based skills and your ability to use online softwares for an identified purpose.


Areas I want to cover:

• Photography work 
• Videography (unit 15)
• Print based media (unit 3)
• Journalism (units 7 & 3 )

What I want to include :

An example of videography 

Examples of photography:

Examples of Magazine production:

LO1: Explain The Purpose Of a Personal Media Profile (needs completing)

Explain the purpose of a personal media profile:

PASS GRADE 

A media personal media profile is an effective way of identifying a creatives strengths through an online portfolio of work, it is an ideal place much like a physical portfolio to show a variety of different projects which you have been working on with the potential aim of impressing an employer or admissions officer. A digital portfolio can be accessed by multiple devices making it one of the easiest and effective ways of showcasing your abilities and in a way which is reflective of your digital skills. Having a digital portfolio on hand makes accessing opportunities such as freelance work and higher education places more viable as quickly you are able to show projects which you have worked upon which demonstrate the key skills they are looking for and also it is a good place to keep an up to date copy of your CV.

Examples of digital portfolios:

These are examples of digital portfolios which clearly present work across a variety of sectors underneath the digital media bracket, this portfolio would be used by potential employers to look at both creatives work and see how they have developed skills across a variety of different platforms. Both of these online portfolios show both creative ability to communicate effectively and demonstrate their IT, editing and graphic design skills which would be impressive for any potential employer to see, both websites are easy to navigate and have clear and concise sections for Film , Photography and Web which shows both his/her eclectic skills set underneath the media bracket.

Both of these digital portfolios would have to be adapted for example should either of them decide to go for a job within a specific sector , for example they would have to hone in on one area such as audio visual to stress the skills which they have learnt as a part of this. Having a larger section on one area would show a strength however having other skills such as photography and web design available to look at would also show that they would make better potential candidates for specific job roles as they wouldn't require as much training or support.

http://tatianamrjohnson.squarespace.com

                                                                                            

Examples of physical portfolios:

These examples of physical portfolios are also effective for the areas they are focussed upon, unlike the digital examples given above - these physical portfolios do not show a variety of work , instead they show a specific skill , in these cases graphic design and photography. These are a great way of showing work across these areas and will give examples of where they have worked specifically to a brief, as part of this , these physical portfolios would have a CV document attached which would show employers/ university admissions officers other skills which relate to this such as work history, qualifications and personal attributes.

A physical and digital portfolio serve the same purpose and can both be adapted to suit the specific criteria for a job/course place easily - they both show a sense of creativity however a digital portfolio shows more of an online prowess (able to demonstrate IT skills) whereas a physical portfolio shows your creative and organisational skills. The good thing in particular about a physical portfolio is that you can personally hand it to the employer or recruitment team and they can instantly access see how you have previously utilised your skills.

Examples of physical portfolio 




A person media profile whether that be digital or physical is a great attribute to have at a job interview or university interview as it accurately shows the best of your abilities on both a creative and personal level. Showcasing your talents in this way proves to the person who you are showing it to your versatility to work across a variety of projects and that you are then able to present that in a professional format as an attribute to your interview. A physical portfolio gives the opportunity for you to show your creativity and ability to present work , this shows you to be a conscientious individual whilst also showing creative flair as this is something you have to physically construct. A digital media profile also shows these skills however also demonstrates your understanding of internet softwares and how to repurpose file types to suit that which should you be aiming for a job within a web based sector would be an impressive quality to have.

For me a personal portfolio is an important thing to have , being unsure of which pathway I am wanting to go down - being able to show all my skills in one location Is a useful attribute to have should an opportunity arise. I have the opportunity to use this profile for both a university or job interview hence there may come a time where it needs to be repurposed to suit a specific need , for example dependent on the job/course I may want to adapt my profile to show the best of my abilities. If I was going to an interview for a creative job which involved lot of design rather than IT I may decide to make the transition from digital to physical portfolio as said before to show my ability to present work and design a product in effect , however for a more IT based job a digital portfolio would be more impressive. Not only does a digital portfolio show your ability to navigate online softwares, it shows an in-depth knowledge of file types which would be Impressive to any web based company - this could include changing the quality of images so that they appear better on web or repurposing a file completely so that it has a different purpose all together say from Jpeg to printable PSD.


The most effective thing about a digital portfolio is that it can be changed quickly and with ease adding or removing content to - this means that should a job opportunity arise which is specific to say photography , the website could be changed quickly to have more of a focus on that area of study. A digital portfolio is fully portable and accessible on any device meaning you don't have to physically hand a copy to the employer or admissions officer if that is not an option, this is a bit harder with a physical portfolio as the design aspect of it makes it less easier to transport and use. That being said a digital portfolio doesn't have the same level of personal touch as a physical one as it can be shown clearly how you have designed a product for a purpose - which again is an important skill to have.

A physical portfolio is a fantastic way to showcase your ability to present work however limits you to what work you can show to your employer/admissions officer - you can print work such as articles , magazine pages and images however videography and web work is harder to show and for some people inaccessible . Even if you have the ability to repurpose files from their original format (.ind , .proj , .psd) there is limited ways of you being able to physically show them without great problems. For me I believe my strengths lie within videography therefore the best way for me to show my work would be via web.

LO2: Scope the personal media profile for an identified purpose

P2:

Scope the personal media profile for an identified purpose

Based on the career path you have picked, you now need to collect examples of work you have  done over the last two years ( final products, useable drafts) in college/ in spare time/ job that is relevant to the chosen career.  YOU CAN PRESENT THIS AS A TABLE WITH THE FOLLOWING HEADINGS:

1.       Type  - explain what it is/ about 

2.       Digital  - what file types do you need to use to include it in a digital portfolio and why  -I WILL HELP WITH THIS!!

3.       Physical  - ways you could make present the example for a physical portfolio? (paper, photo, canvas, print, portfolio)

Digital - each example/ piece of work, the file types need to repurpose the work - change /adapt the file types so that work can be uploaded digitally online.

• Repurposing files makes them universal meaning they can be used on a range of devices.
• Easily accessed by potential employers and university admissions.
• Easy to access and upload online making it portable/manageable 
• physical editions add types of paper , prices etc

Audio visual: 

• Used Adobe Premier to create and edit content with 2 examples of tools used and effects created. 
• We used premier as it is industry standard. File type before exporting is a .proj meaning it is a lossless file  (high quality) where you can layer audio and visuals together. A .proj file is completely editable. 
• We have to repurpose these files as we cannot upload premier files online and even if we could , not everybody would have access to premier. This could be exported to H.264 which creates a lossy file (lower res), this wouldn’t be as big in terms of file size. An mp4 file is universally compatible meaning everybody on every device can access it. 

Audio products: 

• Professionals would use .wav file types , this is an easily editable lossless file. 
• We would export from .wav to MP3 as this makes it universally accessible. 
• When using industry standard technology, we would have .AUD files which are a direct descendent of Adobe Audition. 
• We cannot upload Audition files online, it may not be compatible with everybody's devices. .AUD files are massive. 

Print/Graphic design: 

• As a part of unit 3 we used .IND and .PSD  which are both lossless file types – these are both large file types.  
• They are large because you can edit in layers which creates elements to your documents. which layer up. These files again are not accessible to everybody.  
• .Jpegs can be compressed as lossy or lossless files which can be used universally. 
• Raw files need to be repurposed to .Jpegs  
• We saved our print work as print pdf which makes it accessible and easy to print – you cannot edit these kinds of files making them lossy (read only). 
• .Tiff are universal therefore anybody can open them , tiff is a print file which is a lossless file type giving your prints a high quality finish. Because our magazine pages were intended for printing therefore needed to be lossless.